The AmazonUnbox (sadly an ugly name) is the name for their new movie and TV download service. Amazon doesn't offer major recording label releases at this point, only a few promotional songs. The Unbox competes against services from Apple iTunes, AOL, Movielink and CinemaNow, with even more players on the way.

Movie downloads are a loss leader with a price of $7.99 to $14.99. Movie are $20 at other services, with a wholesale price from Hollywood at $15. TV programs at $1.99 and rented movies at $3.99 for a day are competitive. Amazon has agreement with all studio except Disney, which is the only film studio that Apple currently has.

AmazonUnbox also features a high resolution format with movie files typically over 2GB in size and a second much smaller video file for playback on Microsoft DRM-compatible portable media players.