Coldplay, who released their album for free streaming on a variety of website, including their myspace, are having some serious success with sales. HMV and other retailers are stating shock at the sheer number of pre-orders, and downloads for the single on iTunes have topped 800,000, a phenominal amount I'm sure you'll agree!

What does this tell us? The internet is an effective promotion tool, even when used to stream the entire album! I wish more record companies would get that into their skulls!