Whole Network Most Recent TOP10 Apple Industry Legal People

 

Crippled Videos: Major Labels Still Not Getting It

Filed in archive Commentary , Major Labels , Marketing by Marc on February 19, 2007

Crippled Videos: Major Labels Still Not Getting It
Suretone Records, a Universal Music Group label, will distribute videos of top and new artists on the P2P file sharing networkslinks. The files will not be secured and can be freely and legally downloaded and shared. Independent labels and artists have been doing this for years.

The files will be distributed by MediaDefender, a unit of ArtistDirect. MediaDefener is primarily known for planting bogus music files on the P2P networks. These videos aren't that much different.

The news is that the labels can't even get promotional videos right. There's a catch. While the files won't have DRM, they will only be partial files. The file only plays part of the video and then directs the viewer to a web site to see the full version with advertising.

Who are they fooling? These aren't even the songs themselves. They are videos that are typically promotional and available free anyway. And Suretone and UMG can't make them available without butchering them.

They could have taken a real step forward by respecting music fans and leveraging the power of P2P distribution. Instead they deceive consumers by giving them only part of the video. Such deception will only continue to fuel consumer resentment of the major labels.


Advertisement




Permalink: Crippled Videos: Major Labels Still Not Getting It
Tags: music  video  p2p  labels  digital  major+labels  still+getting  digital+music 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/54345



Advertisement


Advertisement


RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter

Use our search feature to look for other interesting posts

Just this blog Whole network


 
  • Advertise with us

  • Learn more about our advertising options or email advertising - at - creative-weblogging.com or give Luis a call at +1 (650) 331 8047.


  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: Analysis Apple Artists Blog Business Commentary Community Companies Consumer Rights DRM Education Events Finance Fun Games Government Industry Innovation International Internet Legal Major Labels Marketing MP3 Players Music New Blog Features People Phones Podcasting Privacy & Security Radio Retail RIAA, IFPI Society & Public Policy Software Sponsored Post Stats Technology User Rights Video Wireless