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DRM
, Major Labels
by Marc on February 27, 2007

EMI's plan featured a hefty "risk insurance" fee of millions of dollars. The fee would cover EMI in case the DRM removal results in lowered sales from sharing and downloading. The response from retailers was positive.
EMI then floated the idea of an advance payment instead of insurance fee, which is likely to be even more well-received by the online stores. At the time of the article store responses and EMI's plan of action were unknown.
Permalink: EMI Considers A World Without DRM
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/55244
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