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Good Publicity Never Goes Out of Style

Filed in archive Artists , Marketing on July 11, 2006

Good Publicity Never Goes Out of Style
Bill Stoller of The Publicity Insider provides excellent advice to artists in "The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success!" His rules apply to any business seeking PR. Here is his list. Check the article for explanations.

1. Thinking Like an Advertiser
2. Getting Too Close to Your Product
3. Getting too Close to a Journalist
4. Obsessing Over the Big Hits
5. Reading from a Script
6. Using Outdated Media Lists
7. Not Understanding Timing
8. Not Being Accessible
9. Not Telling the Truth
10. Being Sloppy

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Tags: PR  publicity  music  style  goes  good+publicity  never+goes  goes+style 

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