Good Publicity Never Goes Out of Style

Posted in Artists, Marketing on July 11th, 2006
Good Publicity Never Goes Out of Style

Bill Stoller of The Publicity Insider provides excellent advice to artists in "The 10 Most Common Publicity Mistakes – Don't Sabotage Your Success!" His rules apply to any business seeking PR. Here is his list. Check the article for explanations.

1. Thinking Like an Advertiser
2. Getting Too Close to Your Product
3. Getting too Close to a Journalist
4. Obsessing Over the Big Hits
5. Reading from a Script
6. Using Outdated Media Lists
7. Not Understanding Timing
8. Not Being Accessible
9. Not Telling the Truth
10. Being Sloppy


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