GoogleTube Digs Deeper Into the Wallet
Filed in archive Industry by Marc on November 03, 2006

Music and Sony BMG. A combination of carrots are being offered, including up front and ongoing payments, Google stock, and ad revenue sharing. The cost will likely hit hundreds of millions of dollars a year. That's a lot of money. On the other hand it's a small portion of the $1.6 billion shelled out to buy YouTube. Google certainly expected such costs and has the money to pay for it.
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