The iPhone has received a huge amount of publicity. But it's a good news, bad news story, according to a study by Norwalk, Connecticut-based Markitecture

The good news is the iPhone has high awareness, surprising for a product that hasn't been released yet. 77% of people in the survey had heard of it and 41% of that group had a good impression of the phone.

The bad news is that few people want to buy it. Just 6% of people said they were planning on buying the iPhone. The high price ($500-$600) is a strong disincentive. Even with typical phone plan commitment discount, the phone will still cost $300-400 plus expensive Internet access and messaging fees.

Still, 6% is an outstanding first year sales figure that could translate into millions of first year buyers.