digitalmusic

iPhone iBuy

Filed in archive Analysis , Apple , MP3 Players , Phones on May 15, 2007

iPhone iBuy
The iPhone has received a huge amount of publicity. But it's a good news, bad news story, according to a study by Norwalk, Connecticut-based Markitecture

The good news is the iPhone has high awareness, surprising for a product that hasn't been released yet. 77% of people in the survey had heard of it and 41% of that group had a good impression of the phone.

The bad news is that few people want to buy it. Just 6% of people said they were planning on buying the iPhone. The high price ($500-$600) is a strong disincentive. Even with typical phone plan commitment discount, the phone will still cost $300-400 plus expensive Internet access and messaging fees.

Still, 6% is an outstanding first year sales figure that could translate into millions of first year buyers.


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Tags: iphone  survey  purchase  2007  digital  digital+music  iphone+ibuy  digital+media 

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