Whole Network Most Recent TOP10 Apple Industry Legal People

 

iPod Movies: A Flop in the Making

Filed in archive Analysis , Apple by Marc on August 04, 2006

iPod Movies: A Flop in the Making
The Diffusion Group conducted a study on consumer price sensitivity fir movies on iPods. They found a sweet spot at $10 where 23% of U.S. broadband users said they'd be interested in buying a movie download on iTunes. Interest rapidly declined above that price. Interest was 12% for a $20 flick.

Current digital movie downloads are $20 at MovieLink and CinemaNow. A discount to $10 is reasonable given the small iPod video display. Variable pricing by fidelitylinks and output device makes sense. But the studios and labels don't generally license digital entertainment this way.

Steve Jobs and Apple were able to extract concessions from the recording labels for flat $1 digital download singles. The result was a great consumer success. Will they be able to pull off a similar deal for $10 iPod downloads with the studios?

Unlikely. Current talk is that Apples is at $14 and studios want $15. So it looks like a loss for everyine involved.


Advertisement


Permalink: iPod Movies: A Flop in the Making
Tags: apple  ipod  itunes  movie  music  movies+flop  ipod+movies  flop+making 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/31030



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
Advertisement -
Book yours here..