iTunes is Heading to the Living Room
Filed in archive Analysis , Apple by Marc on September 03, 2006

TDG notes that the movie studios
have been reluctant to license online downloads not only because of copy protection, but also due to unfavorable economics. The studios earn $10 per DVD and much less for online sales. TDG concludes that Apple is in a unique position with the brand power to make online movies work. Online distribution will take market share from DVD. The studios will have to accept the online channel.Disclaimer: Author Marc Freedman consults with The Diffusion Group
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