VIRTUAL SERVICE DOPPELGANGER ADDS $11 MILLION FOR KIDS

Virtual-world builder Doppelganger raised $11 million from ComVentures, Draper Fisher Jurvetson, Trident Capital, Draper Richards, KPG Ventures and Greycroft Partners.

Doppelganger aims to combine the youth and success of social networking sites like MySpace and Facebook with the virtual world of Second Life. A key focus is entertainment. "Doppelganger represents an entirely new entertainment medium focused on the things young consumers care about the most: music, entertainment, and fashion," said Michael Rolnick, a partner with ComVentures.

Doppelganger partners include MTV, Tyra, Warner Brothers, and a few record labels. Its entertainment environment is called vSide. vSide features 3D avatars and an array of service for artists, including fan spaces, community incentives, and event promotions.