MPAA gets Lucky

Filed in archive RIAA, IFPI on May 16, 2006

That's Lucky, as in a DVD-sniffing pooch. As part of its anti-piracy initiative, the MPAA has sponsored a program along with federal express to train dogs to detect DVDs. No, this is not an April Fool's Day article.

There was no mention of what happens if criminals shrinkwrap their illicit discs or if the dogs detect can discern whether the DVDs they smell are legal or not.

So, when it absolutely, positively has to be there overnight, be careful about using FedEx. Cuz Lucky is on the job.

From the MPAA press release:

"United Kingdom, Los Angeles - - The Federation Against Copyright Theft (FACT), express delivery company FedEx and HM Revenue & Customs, has joined forces to launch an exciting new initiative to help combat DVD piracy.

As part of a project promoted by the Motion Picture Association of America, Inc. (MPAA), FACT instigated the training of two black Labradors named Lucky and Flo by one of the world's leading experts in the field whose other clients include police, fire and rescue service. The dogs were trained over an eight month period to identify DVDs that may be located in boxes, envelopes or other packaging, as well as discs concealed amongst other goods which could be sold illegally in the UK. These DVDs are often smuggled by criminal networks involved in large scale piracy operations from around the world."