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Music exec Sillerman says industry still doesn't get it

Filed in archive Industry , People by Marc on March 03, 2006

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SFX Entertainment founder Robert Sillerman spoke at the billboard musiclinks & Money Symposium and criticized the industry for not being responsive to technology and customers.

The article from Digital Music News:

SFX Entertainment founder Robert Sillerman challenged the underpinning business model of the traditional recording industry during a recent keynote address. Sillerman spoke to a crowd of music, wireless, and technology executives at the swank St. Regis Hotel in midtown Manhattan, part of the Billboard Music & Money Symposium Thursday. Sillerman criticized labels and distributors for "ignoring technology and consumer preferences," eventually creating the conditions for file-sharing pioneer Napster to thrive. But years after Napster faced its legal doomsday, Sillerman wondered if the industry had implemented the changes needed to survive. "Did the music business get the message from Napster?" Sillerman wondered, while opening the possibility that labels will ultimately bite the dust. In a dark suggestion, Sillerman quoted F. Scott Fitzgerald, who was once asked how people go bankrupt. "Gradually, then all of a sudden," he responded.

Since selling SFX, Sillerman has successfully re-entered the business, this time with CKX, Inc. The new company, established in February, 2005, acquires and develops content prior to distributing it across multiple platforms. Already, the company has purchased an 85 percent stake in Elvis Presley Enterprises, Inc., and acquired 19 Entertainment Limited, creator of the American Idol television sensation. But Sillerman established himself in live performance, and those stripes shined brightly during the keynote. "In all cases, there's more money performing than recording," he said, noting that future artists may create business models that focus on free recordings and paid performances. "Can't you imagine a millennium-born artist giving away music for free, and selling performances?" Sillerman asked, while reiterating that pre-recorded music will not be a breadwinner moving forward. "The music business does not mean selling recorded music, it means selling music," he said.


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