RIAA Kiss Gets More Personal

Filed in archive RIAA, IFPI on June 30, 2006

Thomas Mennecke at Slyck documents RIAA PR 2.0 in "RIAA Shifts Lawsuit Strategy." There hasn't been a let up in the consumer P2P lawsuits. Instead there has been a shift from the monthly PR orgy (1,200 new RIAA victims today! Film at eleven.) to ongoing local publicity.

Mennecke writes "The aim of the new RIAA strategy is to give a name and face to a previously ho-hum lawsuit campaign. It's designed to summon a reaction that invokes a sense of relevance and vulnerability, not one that's perceived as something happening in a far off land. There's little question the previous RIAA strategy is far from the worldly success hoped for. Three years and 18,000 lawsuits later, more people are populating P2P and file-sharing networks than ever before. This new campaign will certainly bring more localized attention to the issues surrounding the great file-sharing debate, however which direction the local populace focuses this attention will only be realized with time."