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Marketing
by Marc on May 26, 2006

Burn to DVD customers must first download software that protects the digital movie. They can watch the movie with typical DVD features on the computer or use the software to burn a DVD.
Will Hollywood follow suit? Only with future DVD formats with copy protection.
Will consumers flock to the service? Unlikely. While the DVD burn is new for movies, burning to CDs over the Internet has been available from companies like Immediatek and have not had great success. The entertainment industry insists on both DRM and a price premium for dual digital and physical media that consumers has not accepted so far.
Permalink: Too hot? Download to DVD Burn
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Mr Wong
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