Too hot? Download to DVD Burn

Filed in archive Marketing on May 26, 2006

For your weekend viewing entertainment we present AllAdultChannel. AllAdultChannel is offered by CinemaNow, which sells or rent movies in digital format. AllAdultChannel similarly sells or rents digital downloads, plus offers a Burn to DVD service with movies from adult providers like Vivid Entertainment.

Burn to DVD customers must first download software that protects the digital movie. They can watch the movie with typical DVD features on the computer or use the software to burn a DVD.

Will Hollywood follow suit? Only with future DVD formats with copy protection.

Will consumers flock to the service? Unlikely. While the DVD burn is new for movies, burning to CDs over the Internet has been available from companies like Immediatek and have not had great success. The entertainment industry insists on both DRM and a price premium for dual digital and physical media that consumers has not accepted so far.