Warner Music Greenlights Viral Video
Posted in Legal, Major Labels on September 19th, 2006
Warner Music Group will license its music to YouTube for distribution as part of user-posted videos. The deal will take the form of sharing advertising revenues. Under the agreement YouTube will integrate content identification technology to identify files containing Warner content. Warner recently created a YouTube channel to promote a Paris Hilton album that also had revenue sharing with the web site.
Warner takes a bold and charitable step with the agreement, which accepts a likely small payment on ad sales. Warner does not require a fixed fee or charge per applicable media file played. As a result, there is no impact to users and such viral video publishing can continue its boom.
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