Filed in archive Legal , Major Labels by Marc on September 19, 2006

Warner Music Group will license its music to YouTube for distribution as part of user-posted videos. The deal will take the form of sharing advertising revenues. Under the agreement YouTube will integrate content identification technology to identify files containing Warner content. Warner recently created a YouTube channel to promote a Paris Hilton album that also had revenue sharing with the web site.

Warner takes a bold and charitable step with the agreement, which accepts a likely small payment on ad sales. Warner does not require a fixed fee or charge per applicable media file played. As a result, there is no impact to users and such viral video publishing can continue its boom.

Related Entries:

Warner Music and YouTube choose to make love, not war - 18 September 2006
Warner Music Greenlights Viral Video - 22 September 2006
Universal Sues Sony Over Music Video - 25 October 2006
Universal Sues Sony Over Music Video - 25 October 2006

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Permalink: Warner Music Greenlights Viral Video

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