What's Your Story: An iPhone Christmas

Filed in archive Apple , Marketing on July 10, 2007

This article is part of a series on guaranteed success for tech and media marketing.

1. What's Your Story: An iPhone Christmas

2. What's Your Story: Demystifying Apple

3. What's Your Story: All business is drama

4. What's Your Story: Make me care

5. What's Your Story: Stand and Deliver

I've intentionally tried to limit the iPhone hype. The Apple PR machine has done such a swell job inundating the press and public that they don't need my help.

One article worth sharing is Robert X. Cringely latest piece, Faster iPhone faster! Kill!! Kill!! A big problem with the iPhone, a strong data-driven service, is that it uses the poky EDGE data network? It's clearly just a matter of time before the iPhone joins the 21st century. Cringely says it will happen for Christmas when Apple and AT&T move to HSDPA (High-Speed Downlink Packet Access), which is 400-700 kbps, or 3-5 times faster than the current network.

Most importantly you won't have to buy a new iPhone. A firmware update is all it needs. One morning you'll wake up to find your iPhone downloading not just a little faster, but three times faster. That, my friends, is what you call an upgrade.