Women Playing Phone Games
The Parks Associates report "Electronic Gaming in the Digital Home" found that women dominate games on mobile phones. Women are 59% of all mobile phone game players in the U.S. The research is not a surprise. The mobile game findings are similar to that for overall Internet gamers.
According to Parks, "[W]omen are the majority due to their penchant for online trivia and card games. Men, on the other hand, hold the majority among gamers who play intense action and role-playing games, and there is not a comparable group of male users in the mobile gaming space."
John Barrett, director of research at Parks Associates said "Women are the foundation of the gaming market, and as an industry, we need to cater to their preferences," he said. "This effort is key to future revenue growth because right now women generally spend little on gaming even though they like to play games and often have disposable income. The industry just needs to find a game they are will to pay for."
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