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Yahoo Music Wants Your Words

Filed in archive Companies , Marketing on August 23, 2007

Yahoo Music Wants Your Words
yahoo music's latest promotion at the new Yahoo Lyricsmakers web site is a lyrics contest with promotional partner McDonald's and artist Ne-Yo. You write the lyrics, site visitors vote on it, and Ne-Yo will write the beats.

Site visitors first are asked to vote for one of four pre-selected themes - love, peace, dreams and party. After a theme is selected visitors get to vote on a different four lines of the lyrics every week.

The promotion extends a previous relationship among the three parties. McDonalds has a live summer tour in 10 cities with 12 artists, including Ne-Yo, that Yahoo is co-promoting.


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Tags: yahoo  lyrics  mcdonalds  contest 

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